Metro Marketing Professor Keeps the Colorado Branding Controversy Going
When it comes to the new logo that was selected late this summer to represent Colorado as a brand, we're ready to move past the debate and start seeing it on state vehicles. But not Metropolitan State University of Denver marketing professor Darrin Duber-Smith. "It looks like something my students could have put together in five minutes," he said recently. Putting his money where his mouth is, he set his Senior Seminar in Marketing class to work to come up with their own versions of the mark over one week. Can't say we see any improvement.