#ShitToHit: Friday - Breckenridge Brewery x Never Summer Opening Day Party

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Colorado in November is all about gearing up for Opening Day of the ski and snowboard season. To celebrate this unique Rocky Mountain holiday, Breckenridge Brewery and Never Summer Industries have been busy planning a joint project that combines the best of the two companies’ crafts. While Never Summer Industries created an inaugural “Artist Series” snowboard, Breckenridge Brewery concocted a limited release, draft-only beer to launch the 2013 winter recreation season. The board and beer will be incorporated into the Opening Day celebration this Friday at Punch Bowl Social. in Denver

The party is from 5PM-10PM and is free and open to the public. The companies are taking over Punch Bowl's entire parking lot with a human foosball, a monster big wheel course, a snowboard bull ride, a snowmobile photo booth, giveaways and more more. They'll also be tapping the first keg of the limited release beer they created. In addition, Never Summer will be premiering their 2013 snowboard movie, "Slap Happy." Git on down.


Please, please, please, help Denver Suck Less and stop using #ShitToHit.

Also please don't support Breckenridge Brewery. They have become total corporate swill. Watch in a few years as they will be the next brewery that sells out to Coors. They remind me of some of those companies who pretend to be local by capitalizing on using the Colorado 'C' logos when in reality any true local would never resort to even using the Colorado flag design in their works unless they were from Michigan or some other #suckystate

That is ridiculous. Breckenridge Brewery's platform is that they won't sell out to some larger company. Instead they have their own expansion plans. They are owned and operated here in the state. While other Colorado brewers are creating secondary breweries out of state in North Carolina, Breck is creating their new facility in Littleton, keeping the jobs here. They constantly work with local companies, ie. Topo Designs, Never Summer Industries. Local ad companies, local artists (see John Vogl's board design, Andrew Hoffman's art in other campaigns).
I'm not really sure where corporate swill fits into the equation.

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