Denver's Factory Design Labs Make Faux Infomercials for Oakley Women's Training Gear
Want that cute, fitnessy look without all that annoying fitness part? Tough. There's only one legitimate way to look fit and that's why Oakley Women's training gear is made for running, not running errands.
The spots pair up with a site where you can read Oakley's stance on women's gear and write your own 'social contract' — committing to using your gear the way it's intended. The spot was produced by Denver's Citizen Pictures.