Pearl Izumi: The Downsides of Efficiency – New Comedic Web Series from Denver's Genesis and Image Brew

What are the downsides of a more efficient run? Boulder-based Pearl Izumi wanted to create a series of comedic web content to promote Project E:Motion. Denver agency Genesis and production shop Image Brew, along with hilarious local comic Ben Roy, leapt into action and shot these run and& gun vignettes with real runners, park rangers, veterinarians and horticulturalists around Denver and Boulder. Find out how to give your dog CPR, what to eat when you run out of food in the wilderness, and how to not be mistaken as a deer. FX from Bloom Animation and sweetening and sound design by Coupe Studios.