BREAKING: Winter Park Resort Selects Boulder's Grenadier as Agency of Record
Grenadier, the new-ish Boulder agency "dedicated to helping entrepreneurial and challenger brands take a stand in the marketplace," marked its 6-month anniversary with an iconic account win. Winter Park Resort has selected Grenadier as its Agency of Record. Grenadier will be responsible for communications strategy and integrated creative duties for the Intrawest resort.
“We’re excited to be working with Grenadier as our new agency of record,” said Jodie Silva, Winter Park Resort Vice President, Marketing & Sales. “They really seemed to understand the Winter Park brand from the onset and shared some initial ideas that will propel our brand forward. The collective brand experiences the team brings to the table and their small size makes them well suited to address the quick pace of an outdoor experiential brand like ours.”
“Winter Park is such an iconic brand in the ski industry, and we’re so honored to be chosen as their new agency partner,” said Jeff Graham, a Partner at Grenadier “It’s where Coloradans go to ski — and as resorts go, it’s truly in a category of one. The friendliness of Winter Park paired with the challenge of Mary Jane — makes for such an authentic, real-deal mountain experience. Winter Park is really emblematic of what great Colorado skiing has always been about.”
Grenadier was founded in August 2012. The agency announced its first client partnership in October with Sunny Delight Beverage Company’s Fruit2o bottled water brand. Since then, Grenadier has signed on for duty with several other clients — including Waterpik, Portalupi Wine Company, Adidas, Suerte Tequila and Original Penguin.
We're glad Winter Park decided to keep the account in state. Otherwise, you end up with the ads Copper's been running, created by out-of-towners who really don't get it.