New Editorial: The 3% Conference Makes the Business Case for More Donna Drapers >>
It’s fairly mind blowing. Eighty-percent of all household purchases are determined by women, while only three-percent of our nation’s advertising creative directors are women. The 3% Conference, an abbreviated version of which was held in Boulder last week, seeks to shine the light on this issue and formulate ways agencies can help create more Donna Drapers. Jennifer Hohn attended the Thursday night session and provided her perspective on the talk. Read it here.