New Campaign from Denver's gyro and Brand New School for Wow!
When regional cable company Wow! acquired another cable provider in new markets, they asked gyro — recently awarded BtoB Magazine's 2013 Agency of the Year — to help introduce the brand to customers who'd never heard of them before. gyro partnered with Brand New School to help create three spots that convey the brand's friendly, genuine and quirky personality. The campaign includes print, outdoor and radio as well. It's the first work publicly touted since gyro hired Aaron Stern, most recently at TBWA\Chiat\Day, as ECD of the Denver office. We like the flair Brand New School brought to it.