Creatives Launch Tumblr to Show Which Brands Support Marriage Equality

/ Comments (4)

Look through your Twitter or Facebook feed and you'll notice a lot of people you follow changed their profile pic to be a pink and red equal sign yesterday — the online symbol of the gay marriage cases before the Supreme Court this week. Of course, many brands are following suit, including some that would be obvious and some that are quite surprising.

Last night, two creatives — Matt Dimmer, Creative Director at Denver's Fear Not, along with ex-CPBer, now NY gun-for-hire Tim Geoghegan — created the Brand Equality Tumblr site. It features the brands that support marriage equality and it's pretty eye-opening.

Does it make you feel differently — one way or the other — about the products you buy after seeing it?

Comments

Speaking on my own accord here...but I think it's great when brands act more human. Brands have such a huge voice, and 'target' certain markets, so they also have big responsibilities to lend support to those markets. Brands are created by corporations - yes - but they are still run by people. And we should never, ever forget that. So maybe we should treat brands that way and have the 'real relationships' and 'connections' they want. That starts with honesty and transparency. If corporations have ANY influence over our civil policy, then their brands also have a responsibility to publicly stand for/ against issues, right? With that transparency, people can decide whether they truly love the brand, or buy the brand or the entire organization and belief of that brand. Or to ignore it. It's a choice, but with all of the cards on the table.

It's the future. Brands are much more than labels.

But, your story is false. This is NOT a page about brands that support marriage equality. In fact, if you read past the few first sentences, the site CLEARLY says: (IN ALL CAPS, NO LESS)

HERE'S HOW IT WORKS:

1. BRANDS FEATURED ARE ASSUMED TO SUPPORT MARRIAGE EQUALITY.
2. BRANDS AND THEIR SOCIAL MEDIA MANAGERS WILL NOTICE.
3. BRANDS CAN CHOOSE TO BE SILENT AND REMAIN ON THE PAGE IMPLYING SUPPORT (YAY!) BRANDS CAN CHOOSE TO CONFIRM SUPPORT - AND BE CONFIRMED (WOOHOO!). OR BRANDS CAN CHOOSE TO REQUEST IT BE REMOVED, IMPLYING THEY DO NOT SUPPORT. (BOO!)

Cyber bullying at its best.

Their goal is to shame brands who ask them to take it down. What idiot really believes that a social media managers even care about this? They want to drive traffic to their site. As someone who just happens to be A SOCIAL MEDIA MANAGER, I would not even give them the time of day. And YOU should correct your story. It's not eye-opening. They haven't contacted one of these brands to confirm/deny their support.

But, oh, you don't care because your blatant lie is designed to drive traffic to YOUR website.

ask mashable moron.

The whole point, as originally stated ( and then revised to be even more clear of the intention) was to get brands to confirm/ deny support. Or to remain silent, assuming they support - that's it.

Just as brands portray their consumers in certain ways in order to sell, consumers were portraying their brands in certain ways in order to support.

Any brand that responded would have that response broadcasted on the page. A brand could just as easily state a 'neutral' response and post that as well.

The point was to get brands to respond, and state their case. How was that supposed to be in any way 'shaming'? How can you 'shame' anyone into supporting equal rights?

Maybe that's what you've read into it, but the page was actually meant to celebrate the brands that were sent in.

Brands were being asked to 'join a conversation' that their own consumers started Vs. the other way around.

Interesting how a social media manager like yourself then expects 'conversations' to only be started and directed and controlled by brands, and not by the consumers.

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