Welcome to the Orange Underground, a loose coalition dedicated to random acts of Cheetos. This site is over the top amazing, heavily tapping into consumers’ movement away from TV to online experiences. Agency: Goodby Silverstein.
Unbeige unearthed this fantastic clip of art director DJ Stout working the photo shoot for the redesign of Dairy Today. The magazine, concentrating on the business of cows, will feature a candid shot of a dairy cow on the cover of each issue.
It’s interesting how Crispin Porter + Bogusky consistently uses the strategy of taking brands back to their roots in the work they do. With BK, they brought back the King. With Orville Redenbacher popcorn, they brought back Orville. And with Domino’s, they brought back the 30-minute guarantee. They also brought back Cinderella (the hair band). Maybe, we’re onto something here. Check out the Pizza Builder that goes along with the campaign.
Hmm, hmm, hmm. When we found out the lottery account was headed to Cactus, we were hoping for a giant leap ahead for the account (similar to the brilliance they’ve been producing for the youth anti-tobacco effort.) This spot feels more like a baby step.