The NY Times is reporting today on a viral campaign to promote the 25th Anniversary re-release of Michael Jackson’s best-selling album, Thriller. For obvious reasons, promoting anything related to MJ is a bit of a delicate problem, so SonyBMG cut the celebrity out of the picture entirely and instead focused on a few select viral happenings, which is to say, pseudo-impromptu renditions of the famous Thriller zombie dance in public spaces.
If you’ve worked in Denver over the past 25 years, you probably already know Carol Williams. She has been the “go to” broadcast producer for agencies all over town.
Most recently, Carol served as head of broadcast production at McClain Finlon. Big budget TV productions, small budget radio, no budget viral — she gets it done on time and on budget. And she’s a champion for good creative. Find her in our Local Resources.