It seems the California Lottery isn't the only one in a giving mood this holiday season. Check out Cactus' new campaign for the Colorado Lottery's Holiday Scratch games. The TV spot pays homage to those who work behind the scenes to help make the holidays happen for the rest of us — then encourages you to give Holiday Scratch games to the people who "help make your holidays magical." Cactus then took it a step further by capturing videos of Colorado Lottery employees bringing the TV concept to the people by giving scratch tickets to holiday worker bees around town. These videos were featured on the Lottery's Facebook page.
Complementing the TV, Cactus carried the "Giving is Sweet" message into outdoor, point-of-sale and digital executions, which were produced by creating each piece with actual gingerbread, frosting and candy, then photographing the finished work.
Allie Nordstrom, Art Director
Becca Schepps, Copywriter
Brian Watson, Creative Director
Brooke Woodruff, Sr. Broadcast Producer
Tara Turner, Account Director
Kristin Lee, Account Executive
Sinuhe Xavier, Artery Industries
TV POST PRODUCTION
Audio, Coupe Studios
Photography, Richard Feldman
Retouching, Armando Martinez