• Amnesty International - Pens

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  • Reebok… bacon?

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    For many in the CrossFit community who follow a Paleo diet, Bacon is one of the most beloved (and consumed) treats. To engage with the CrossFit community, including those competing at the Games and those cheering them on in the stands, in a unique and fun way, Venables Bell & Partners and Reebok are celebrating this love of bacon by delivering “Reebok Bacon” to the community.

    In sticking with Paleo recommendations, “Reebok Bacon” is uncured and contains no nitrates, preservatives, msg or sweeteners. Packaging in dry ice will keep the bacon refrigerated until recipients throw it in the skillet.

    For the 2014 Reebok CrossFit Games VBP has also created the Reebok Bacon Box—a food truck handing out bacon-based menu items to CrossFit Games attendees. There will even be a secret menu that Reebok pushes out each day of the Games on its social networks. When attendees order the secret menu item, they’ll receive a special prize that they can redeem on site.


    CREDITS
    CLIENT NAME: Reebok
    BRAND: Crossfit Community Activation
    NAME OF AD: Bacon Box
    EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
    CREATIVE DIRECTOR: Erich Pfeifer
    ASSOCIATE CREATIVE DIRECTOR: Eric Boyd
    DESIGN DIRECTOR: Cris Logan
    LEAD DESIGNER: Michael Sison
    ART DIRECTOR: Byron Del Rosario
    COPYWRITER: Meredith Karr
    DESIGNER: Jarett Carr
    HEAD OF STRATEGY: Michael Davidson
    BRAND STRATEGIST: Jake Bayham
    TECHNICAL DIRECTOR: Lucas Shuman
    PRODUCTION HOUSE: Freestyle MKTG, MKTG
    DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
    DIRECTOR OF INTERACTIVE PRODUCTION: Manjula Nadkarni
    EXPERIENTIAL PRODUCER: Natalie Stone
    PRODUCTION COORDINATOR: Megan Wasserman
    DIGITAL PRODUCER: Ashley Smith
    ACCOUNT MANAGER: Ashton Atlas
    PROJECT MANAGER: Daniela Contreras, Shannon Duncan

  • KFC goes the looooonnnngggg way around the block.

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    It's pretty film. But man, it takes a really long time to get to the payoff (which isn't much).

  • AT&T - The Ask

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    Annoying. But probably because we hate the Yankees. We bet this is a big hit in NYC.

  • This is what we've devolved into.

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    Presented without comment: The Selfie Toaster

    Via.

  • Alexandria Morgan runs strapless

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    The headline was enough to get us to watch. But to its credit, the payoff is pretty decent - especially if you're a runner and know the hassle.

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