• Paranormal State Outdoor

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    You might have heard about this outdoor experiment already since it’s been out for a week. There’s a billboard on the side of a building in NY for a show on A&E called Paranormal State. Above the board are black speakers that project hypersonic sound beams down on the sidewalk at a specific spot. The sound can’t be heard in your ears, it bounces off your bones and you hear a female voice inside your head when you walk across the spot – saying “What’s that? Who’s there? It’s not your imagination.”

    Creepy. Cool. We heard Pepsi and Coke are also working on putting this technology into select vending machines. “You’re thirsty for a beverage that is partially to blame for the obesity epidemic in America.”

    (Via Gawker.)

  • Bris Outdoor

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    Copy: “Thousands of children can’t be reached. Help us get more calls. Send an SMS... to make your donation.” Visually impossible to ignore. Agency: Forsman&Bodenfors, Gothenburg, Sweden.

    (Via I Believe In Advertising.)

  • Joshua Davis Redesigns

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    Internet design legend, Joshua Davis, has redesigned his site. The whole thing is scaled back from his past efforts, but it’s a lot more functional. We like it.

  • Woody Allen does Getty (Sorta)

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    Anhedonia is a 90-min film that uses the audio from Annie Hall and stock video footage from Getty.

    (Via kottke.)

  • Make Your Turds Sparkle

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    Scams used to take advantage of the elderly. Now the best ones take advantage of the rich.

    For $425, Tobias Wong and Ju$t Another Rich Kid will sell you a pill dipped in gold and filled with 24-karat gold leaf that is supposed to “increase your self-worth” and allow you to crap gold flecks. Just one more pill for Paris Hilton to get on.

    (Via DVICE.)

  • Lego Train Bombing

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  • Friday Plans?

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    Got something cooking this Friday? Now you do – MATTER’s 9th Annual Printsale and Party. Some details here.

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