Sweet little idea from W+K, London for Honda as part of their new campaign. It’s a glass for use in Honda dealerships that’s been designed to work as a puzzle, reflecting the ‘problem-solving’ theme. From most angles the glass has a jumble of shapes on it. But when lined up correctly, the Honda logo is visible.
AdFreak reports the ad below has been driving China crazy over the last month. (The ad begins after the first ten seconds, which is another commercial.) The spot is for the wool company, Heng Yuan Xiang, and features a girl reading off the names of the 12 animals in the Chinese zodiac, with a man repeating the company name after each. The uproar was so huge in China that the company held a press conference on February 17 to announce they were canceling the ad. Thank the Lord.
Some phony Prius ads are making the rounds with the idea that driving the eco-friendly car makes up for other transgressions. We’re thinking of buying one to make nice for that nasty run-in with a drifter the other night.
When it comes to sophisticated environmental graphics, there’s really no reason to look any further than McGinty. We’ll let their portfolio do the rest of the talking. McGinty, welcome to the Recommended Talent list.