This new work from TDA Advertising & Design reaches great heights. No, wait, this work is the pinnacle of excellence. Shit. No. It climbs above the rest. It ascends… Oh, screw it. Here’s some stuff from TDA for Petzl, a world leader in equipment for caving, rock climbing, mountaineering.
The campaign supposes climbing stars share the same status as mainstream sports heroes. We’ll buy it — just as soon as they build 80,000-seat stadiums around rock faces and start selling nachos and beer in the alcoves. And the crowd shouts, “Belay!!”
The campaign also features actual Dave Graham bobbleheads and a series of climber trading cards, because, hey, we all need more crap on our shelves.
CD/CW: Jonathan Schoenberg
CD: Thomas Dooley
ADs: Will Geddes, Alex Rice
Photography: Paul Stern, Boulder