Shred Ready is a small company based in Auburn, Alabama. They manufacture helmets for kayaking, skiing, skateboarding and various other sports where one’s melon needs protection. Local art director Gordy Hirsch recently shared with us a print campaign he helped develop for the company. Playing off the ol’ faux public service approach, the work dramatizes the abuse your head endures on the river. The work is featured below – along with credits.
Additionally, Gordy let us know Shred Ready is hosting a mini art show at this weekend’s Teva Mountain Games in Vail. The show features new Shred Ready helmets painted and adorned by various artists from all over. From Gordy:
These art shows were formed to launch the new helmet and get a taste of different types of graphics for potential collaborations in the future for limited edition releases. Portions of each helmet sale are donated to the American Whitewater Foundation.
You can learn more about the project at becauserockshurt.com, although the site looks like it needs to be updated. If you’re heading to the games this weekend, drop by and check out the head gear.
Thanks for sharing, Gordy.
AD: Gordy Hirsch, Jewell Rutledge (Big Bang, Seattle)
CW: Lee Perlman
PHOTO: EJ Newton