Uhhh? Huh? Uhhh. Alrighty. PRACO, “Colorado’s oldest agency,” located in the Springs, today unveiled its new identity. Their new name is Vladimir Jones.
According to Nechie Hall, CEO of Vladimir Jones, the agency will operate under a new corporate vision as “An Agency of Exciting Minds. We tested a number of new names,” Hall added, “and Vladimir Jones continuously rose to the top.”
“The first thing everyone asks is, ‘is he real?’” said George Olson, Chief Creative Officer at the agency. “The answer is, of course, yes. Vladimir Jones is the very real person inside everybody who struggles with the great dualities of our business. Is it art or commerce? Do we engage the heart or head? Do we go by research or our gut? Are we about winning sales or souls? Vladimir Jones is our way of saying we choose both. He represents the fusion of discipline and soul, of precision and emotion. And yes, he’s a Sagittarius.”
Without further comment from us (because you know exactly what we’re thinking), we’d like to get your thoughts on this whole business. Comments commence.