Very nice idea from Swedish agency Papercut. We’re struggling a bit with how it gets more people to buy more fluorescent orange chips, but at least it’s making the brand likable and getting rid of something everyone hates.
Driver Assistant Connect (DAConnect) is the first system to project a hologram of a busty blond (or muscle-bound dude) inside your car to assist in keeping you safe. It’ll talk to you when you’re falling asleep, speak to crazy foreign drivers in other languages and scare bad guys away from robbing your car. Handy dandy.
The product is made in China and will be officially launched on October 13. Can this shit possibly be real? We’ve got our fingers crossed that we’ll find one in our stocking this year. Check out the site for more vids and explanation.
In a continuation of the entire creative world uniting against John McCain in support of Barack Obama, comes this new set of spots that were supposedly funded directly by Jeff Goodby and Rich Silverstein out of their own pockets, uploaded onto YouTube, then sent around for coverage. The pieces were developed by Goodby’s creative director, Jamie Barrett, along with MJZ director, Craig Gillespie. Well, here’s some promotion, fellas. Nice work, no matter what side of the fence you’re on. For even more insight, check out the interview Creativity did with Jamie Barrett.