New FIN Spot from Denver's Cultivator Breaks All the Rules of Cigarette Smoking

/ Comments (3)

In its first-ever TV advertising, FIN Branding Group, LLC, Atlanta promotes its smokeless, tobacco-free e-cigarette. Titled “Rewrite the Rules,” the campaign is by Cultivator Advertising & Design, Denver.

Its aim is to demonstrate that the FIN e-cigarette is acceptable in places where smoking is not, and to that end, the commercial shows the FIN e-cigarette in places like a bar, bowling alley, diner and at the office. To comply with most broadcast channels’ guidelines, both spots are edited into “smoke” and “no smoke” versions.

Anybody in your agency smoking these e-cigs while they work? Handy, no?

Credits:
CD/AD: Monte Mead
CD/CW: Tim Abare
AD: August Sandberg

Prod. Co./Post/Color: Futuristic, Denver
Dir.: Jasper Gray
Editor/Telecine: Jonnie Sirotek
Exec. Prods.: Sarah Liles, Brendan Kiernan
Line Prod.: Jason Stoval

Sound/Music: Arsenal Studios, Denver
Engineer/Composer: Dan Barnhart

Comments

Great. Now the Cruise Room can be filled with even more fucktard hipsters. Thanks, Cultivator!

Beautiful looking spot! Well written, gorgeously shot.
Soundtrack? Not so much. Awful VO; awful music. Totally ruins an otherwise great spot.

What's up with the V/O?

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