New Ads for Glo from Denver's Grit
Check out these ads for two different product lines for Grit's client, Glo. Glo makes high-end beauty products found in places like doctor's offices, spas and "medi-spas." It's great stuff that is great for your skin and hair.
The makeup and skincare line doesn't just make your skin look better, it actually improves your skin. And the haircare line provides UV protection and guards against heat and harsh environmental factors. Grit wanted to show the "luxury" of these products through the overall design and image quality, and nod to the benefits in the copy. Previously, Glo had only showed products in their ads, bringing in models raises the level of the brand to the luxury status it deserves.
The ad campaign consists of ads for for Glo Minerals (the make-up line), Glo Therapeutics (the skincare line) and Glo Essentials (the haircare line).
Chris Sessions / Photographer
XYZ / Product Photography
Tom Gaukel / Retoucher
Tim White / Art Director
Sarah Sibley / Copywriter
Grit. / Agency
Glo / Client