Denver's Barnhart Hits the Road for Wyoming in New Campaign
This sticker series, commissioned on behalf of the Wyoming Department of Tourism, will be used in Barnhart’s 2013 spring/summer marketing to states that adjoin Wyoming (you've probably seen it up around town). The stickers will appear in outdoor ads, geo-targeted digital banners and will be given away as promotional items. Those who engage with the digital banners will be able to plot their own course across the state and receive a free visitors guide and “Yellowstone or Bust” sticker. Additional road trip stickers can be collected at visitor centers throughout the state.
The retro-style artwork was created by Academy Award-nominated illustrator John Bell, under the watchful eye of Barnhart’s creative staff. Digital has launched, outdoor is currently up in adjacent markets, and additional extensions of the campaign are currently in the works.
Love the look and lines. Nice work, you guys.