Bikes Are Hard to See, So Demonstrates this New Outdoor from Denver's Sukle

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Car/bike accidents and car/pedestrian accidents have been on a sharp incline in Denver. Sukle jumped at the chance to do some ads aimed at helping turn this trend around.

There’s so much stimuli these days, we thought if we could just remind drivers that pedestrians and bikers are always there and hard to see, that they’d pay just a little more attention to watching out for them. And, in turn, we’d be doing our part to help keep Denverites safe.

More strong work from the kings of sticking out outdoors.


When I first saw these signs, I spent far longer trying to find the images on the billboard than time I would normally look at them, and this was while I was driving. Good idea, but I feel that they are counter productive in making it a challenge for drivers to spot the image they're looking for and thus taking their eyes off of the road longer.

Sukle, your "Heads Up" campaign is a complete rip-off of what Boulder has been running for over a year. A little research in your own backyard might have been wise. I hope someone, other than me, calls you out on it.

See the original campaign here:

Heads Up Campaign - Boulder, CO

That ad launch is for Boulder, this is for Denver? Quit crying

I assumed Sukle had more integrity and creativity. Seem the Egotist is eager to stoke the ego of one of its favorite agencies in a drought of actual design insight....sad state.

You don't think it's the first time one set of creative resembles another in the history of advertising? Maybe they didn't see the Boulder work. Or maybe the city of Denver tasked them with extending that campaign, making their own version of it. You have no understanding of the background here. To call this a bad idea or a rip off is to admit knowing very little about how this game works. Please go back to your sell sheets now.


...drought of actual design insight?

You just confirmed you don't know shit about fuck.

Always a fan of Egotist shit talking, I decided to get to the bottom of these heinous accusations. Upon a quick Google search I learned the following:

1. The Boulder heads up campaign and the Sukle campaign look nothing alike. They do share the words "Heads Up." The actual boulder campaign isn't very good looking.

2. The agency behind the Boulder campaign is Pivot.

3. The CD of Pivot is Andrew Krzysiak. Yes the very same Andrew Krzysiak behind the above comment.

4. It's my deduction that there is no way in hell Sukle intentionally ripped off the Boulder campaign.

Not to mention, Sukle has never ripped off anyone ever. Solid deduction.

Hahaha oh man, one of the best comment threads ever. Interesting to see the Egotist talk some trash. Don't think I've ever seen that before. I dig it.

It's not about who did it first. It's about who did it better. Seems someone has a little case of creative envy. Cough, Krzysiak, cough.

Well, I logged on for a distraction and a break, and I got it. Well played all.

"You just confirmed you don't know shit about fuck."

That's the best thing I've read all week, Jeff!

Have to agree with Greg C. Made my day. Sukle did a nice job with the work.

On the related note, those Boulder dudes shouldn't think THEY coined the phrase. Five seconds into a Google search, I already found this:

Let's not call this the "Heads Up" campaign. Because it's these thematics and call-to-actions are what become misconstrued as the big idea. Heads up, as we already seen in this thread, is used frequently. The bigger idea is blending the pedestrian and bikes into the billboards to create intrigue and entertainment value.

I know. A lot of you are going, " shit."

Some of you are not.


Couldn't agree more, PA. The big idea is definitely not "Heads up." In fact, it may have been the last piece -- or simply an add-on -- of the concept.

It's one thing to have your own opinions about whether or not there are similarities between designs, logos, and campaigns, but you usually keep it to yourself because that's the professional thing to do. To air it out on a public forum when it's obvious Sukle has done their research only makes you look like an unprofessional fool. Showing some tact (and some respect) might be wise.

Regarding the campaign itself, it's smart, and based off of the work I've seen from Sukle, I wouldn't expect anything less. Kudos.

Sorry, but I find it hard to imagine any campaign of this ilk not using "heads up" in some way. It's the most easily understood idiom relating to this situation. "Look out," "be alert," "look sharp," etc. just don't carry the same instant, recognizable instructiveness that "heads up" does. It's like complaining that someone else used "act now" (for reasons other than "act now" being weak in and of itself).

Nice work, btw.

I think this campaign rocks. I'm glad they didn't use my tagline "Get Head". That really would have been bad for a lot of reasons.

Ah "Get Head" would be awesome.

I almost ran over a cyclist while trying to spot the bicycle on one of the billboards.


Too bad Factory didn't make these. We would have like twice as many comments...

Factory couldn't make them Lee, there's an idea attached to em.

I think this looks super cool and is an awesome and seemingly damn original approach to biker/pedestrian awareness. Actually the "heads up" it far from the "creative" in this case and Sukle did an excellent job executing the obvious tagline. I cannot say the same about the "original" heads up from Boulder.

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