The Integer Group Denver Animates the Blue Moon Brewmaster’s Inspiration
The Integer Group and Moo Studios have taken the classic concept of the pop-up book to new artistic heights for the latest installment of the “Artfully Crafted” campaign for Blue Moon Brewing Co. The spot is the third in the campaign series that speaks to the detailed care and artistry that goes into every handcrafted bottle.
“Brewmaster’s Inspiration” was shot at Moo Studios’ 5000-square foot LA stage using meticulous stop-motion, featuring Blue Moon Brewmasters Keith and John. The completed spot sees the notebook transformed into an illustrated picture book, each turn of the page presenting various environments to depict the inspirations behind the beer’s flavors.