Smashburger Case Study from Denver's Cactus

/ Comments (17)

After an extremely successful two-year run, Cactus is bidding adieu to Smashburger. The agency played a key role in the brand’s rapid growth from 65 stores to nearly 200, as well as the development of a completely revitalized brand — crafting the brand in stores, online and in the media. Cactus could not be prouder of what was accomplished and wish the thriving, growing brand well with this tribute to the work.

Comments

???? where is smashburger going?

You get them there and they bail on you. I hate this business.

this brand treats agencies terribly.

Smashburger is wise to move forward and onward to
an agency / photography team with more experience selling food
and shooting food. It's a specialized niche and apparently
Cactus didn't have what it takes to carry them any further.
Smart move Smashburger.

So many assumptions in this thread. Did you ever consider it might be the agency leaving the client behind, not vice versa?

"Smashburger is wise to move forward and onward to
an agency / photography team with more experience selling food
and shooting food. It's a specialized niche and apparently
Cactus didn't have what it takes to carry them any further.
Smart move Smashburger."

what a really, really stupid statement.

nice try smashburger. in a few short years, you have built a rep of being a gigantic pain in the ass to work with.

hopefully you'll pay someone to redo your logo too. maybe someone that doesn't use microsoft word to design.

where are they going?

Cactus did nothing short of great work for SmashBurger.

Onward.

"So many assumptions in this thread. Did you ever consider it might be the agency leaving the client behind, not vice versa?"

well let's be honest, you wrote an ambiguous snippet about it. Almost seems like you want people to make that assumption, so you can say, OMG, CACTUS FIRE THEM. HOW DARE YOU JUMP TO CONCLUSIONS.

If you want to be taken serious as any sort of "News", why not report what you know.

Maybe you think it's not your place to report that, which is completely fair. But then you probably shouldn't make comments like this.

Just making the point that people tend to jump to conclusions — assuming they know the full story — and oftentimes they don't. Give the agencies in this community the benefit of the doubt before always thinking they were in the wrong. We could all benefit from propping each other up a little more often.

Sometimes we know details we choose not to share. Sometimes we know no more than you. We're not interested in airing everything we ever learn to create additional drama.

I'm with anonymous #7 on this one. That first comment by TDE seemed to come from left field and the follow up is even worse. It's kind of starting to feel like an old boy's club on here...

Smashburger was an awful client headed by a tyrannical egomaniac who never trusted his marketing team nor the agency he hired. It's a miracle Cactus produced anything at all.

Good luck to whoever deals with this guy next.

It's seriously like watching a sinking ship. Jump off while you can.

Sounds like a case of Dish Network syndrome. Talk about a shitty client.

How the hell did Silky Johnston beat out Anonymous in the 9th Annual Playa Hater's Ball?
http://www.comedycentral.com/video-clips/v64ifb/chappelle-s-show-the-pla...

Looks like Cactus is showing their true colors on this thread. I wonder what their future client prospects would think if they stumbled onto this page? I haven't heard good things about Smashburger as a client (and let's face it, we all have clients that we love to hate), but I'm not very impressed by the agency's attitude here. Did Cactus post to Egoist just so their people could anonymously troll on the comment thread? Classy guys, real classy.

people on here are so cynical (hence why i'm on here)

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