Fret Not, San Francisco, Pudding's on the Way
After the game last night, when all eyes were on the Baltimore Ravens hoisting the trophy, JELL-O and CP+B took a different approach and celebrated the runner-up. JELL-O aired a TV spot that celebrated San Francisco’s accomplishments and announced that JELL-O, along with former player Ronnie Lott, will honor the team and its fans tomorrow with free pudding events at locations throughout the city.
To make today a little easier for distraught fans, JELL-O also created a web browser plug-in available on the campaign site, that when installed and enabled, replaces any online text mentions of Baltimore or the game itself with "blah" and related images with that of a cute cat. Generous, indeed.