Cabela's Launches New Brand Platform with Help from Aspen Cinematographer Tyler Stableford

Earlier this week, at their annual sales meeting held at the Hyatt Regency in Denver, Cabela's launched their new brand platform "It's In Your Nature." Local cinematographer/photographer Tyler Stableford worked closely with Cabela's Brand Art Director, Brandon Beck — as well as creatives from Ogilvy NY — to produce some nice broadcast spots and long-form online ads. To see more, go here.