5280 Publishing Inc. launched its first interactive story complete with video, photos and more in an effort to enhance the reader experience online and give additional resources and visuals than could be placed in the print issue. Previously, other publishers, such as The New York Times, have experimented with interactive content related to special articles. It's a good glimpse of what's to come on a wider scale.
The article, Riders on The Storm, published in 5280's December issue out on newsstands tomorrow, is a look at Colorado's fragmented system of mental health care through the eyes of a mother caring for her 41-year-old schizophrenic son and others caught in the storm.
This story precedes the launch of a redesigned 5280.com coming in the first few months of 2014. The new site will offer an ease of use specific to 5280's restaurant, doctor and dentist directories and the calendar of events. It will also offer the ability for the magazine to continue to release multimedia stories, such as Riders on the Storm along with additional integrated platforms.