Shaz Sedighzadeh, who runs The Supply helping digital agencies and startups find digital talent, has been working on a side fashion project for a while — and it's finally seeing the light of day. It's called Lookli.st — a fashion inspiration engine. Two other Denver folks, ex-CP+B dev Ken Goldfarb and fashion guru Aimee Zawacki, complete the Looklist team.
With the site, they've created an incredibly detailed tagging system that lets their curation team ingest the best fashion images out there, while adding detailed tags and filters. Shaz says he was shocked that fashion didn't have layered searching like Kayak, Hotels.com or Cars.com where you can search by more than one soft keyword. Even the big pinning and blogging sites out there only allow one keyword — so if you want to see a full outfit of "men in tan pants, a red shirt and black boots" you are kinda screwed.
Looklist is fixing that. And more. They've implemented a deep tag weighting system that allows for a smart "show similar" feature. And you can save images to sets, post to Pinterest, Facebook, share a search set, find images on Google and more. Their search results are smart too. If you ask for red shirts, you will get that, but you'll also be lead into maroon and purple and blue, going down a gradient of inspiring results.
Excitingly, the tool is built in a way that allows Looklist to simply re-purpose the tag technology for any content category out there. Fashion is a good start, but there are so many other messy un-searchable areas on the web. Stay tuned for what's next.
Looklist is always looking for beta-testers and tag-curation team members. Send a note to firstname.lastname@example.org if you're interested.