After almost a year in the making, Penguin Books is set to unveil The Echo Project, a page-by-page digital companion to Khaled Hosseini’s best selling novel And the Mountains Echoed. This ambitious creative undertaking is a digital exploration of each of the 402 pages of the novel. The project will be unveiled in its near entirety and promoted within the paperback set for sale in June of this year.
The Echo Project was conceived and created by Toronto-based ad agency DARE and Penguin Canada, and has actively involved contributions from Khaled Hosseini himself, magazine editors, TV & radio personalities, producers, authors, painters and illustrators. Each contributor chose a page that inspired them and offered ideas about what their page should be or what they saw in their minds, where others told the creative team at DARE how they felt about what they read, leaving it open for the agency to develop on their behalf. In a few extraordinary cases, a contributor provided a finished, interactive page.
Penguin and DARE believe that the Echo Project is a sign of how book publishers will evolve their launch strategies to offer different reading experiences for avid and casual book readers.