We always love when Sally Hogshead updates her blog with a new entry. If you haven’t read her book, Radical Careering, march your ass to The Tattered Cover now. Here’s her latest thinking.
The world headquarters of TBWA Advertising was located at 292 Madison Avenue, back when a Madison Avenue address was still de rigueur for an agency’s letterhead. It was the summer of 1991, and TBWA was in full swing with the iconic Absolut campaign, now polishing its fame to blinding perfection. The agency exuded the untouchable cool of an international catwalk model: aloof, poreless, slightly bored, altogether intimidating. If advertising had paparazzi, they would’ve camped outside the door. Entering the lobby made one feel suddenly self-conscious, acutely aware of some otherwise irrelevant detail, such as the fact that the dry cleaner’s seamstress had recently re-sewn a button in a slightly off-color thread. Yet on the first day of my unpaid summer internship at TBWA, walking into that lobby, I felt no intimidation whatsoever. Not because I possessed that same unattainable cool, but quite the opposite. I was too clueless even to have a clue of how clueless I was. Just two weeks earlier I’d graduated from college wearing my new $29.95 Thom McCann white pumps that coordinated with my Laura Ashley hair bow.