Continuing with our zoo theme for the day, here’s new work from McClain Finlon for the Denver Zoo. It’s nice to see something coming out of McClain besides bad news and a steady flow of employees.
Denver Zoo houses 4,000 animals representing over 700 species. Since 1997, the zoo has participated in more than 300 animal conservation projects around the world and in the United States. The strategy for the past two years has focused on educating visitors and potential visitors on the zoo’s conservation efforts. The challenge is to do in it in a fun, kid-friendly way.
This year’s work includes a new :30 TV spot and a new :60 radio spot. Working with the tag the agency developed two years ago, “Preservation included with admission”, the new work lets kids know that simply by visiting the zoo, they’re helping animals. The ticket for admission becomes the hero.
Media includes Saturday mornings on CW2 and Fox, as well as Nickelodeon, Cartoon Network and Radio Disney.
CD/AD: Mike Weed
ACD/CW: Ryan Johnson
AGENCY PRODUCER: Lindsay Wakabayashi
PRODUCTION/POST/ANIMATION: Oh, Hello, Seattle
MUSIC: Singing Serpent, San Diego
MIX/SOUND DESIGN: Paul Vastola, Rocky Mountain Recorders, Denver
Check out the radio here.