Riding the latest developments around Hobby Lobby arguing that it can refuse to provide employees contraceptive services in health plans, Sir Richard’s is offering free condoms to any Hobby Lobby employee who requests them. The campaign was created by advertising agency TDA_Boulder.
Committed to the idea that employees’ birth control choices are not their employers’ business, Sir Richard’s has posted on its Facebook page, “We believe everyone has the right to enjoy mind-blowing, safe sex. So... we are offering a free box of condoms to any Hobby Lobby employees who want them. Just message us on Facebook with your name and address and we'll send you a free box of Sir Richard’s.”
The offer will be supported by paid/promoted posts on Facebook and LinkedIn. It went live on Friday July 11, a.k.a. “World Population Day.”
AD: Austin O’Connor
CW: Dan Colburn
ECD: Jonathan Schoenberg