Kids Hit the Bottle Hard in Wyoming Underage Drinking Campaign from Denver's Barnhart
Breaking this week throughout Wyoming is an integrated campaign to curtail underage drinking. This effort, via Barnhart Communications, features TV, radio, digital and social and was created to change Wyoming’s predominant culture of tolerance and acceptance regarding teen alcohol use. The campaign introduces TalkEarlyAndOften.org — a microsite created to help parents inform themselves and educate their children about the inherent dangers of underage drinking. Barnhart worked with Sam Miller of ONLYCH1LD on the television, Elevated Third on the microsite, and radio was recorded at RMR, featuring Carol Mead, the First Lady of Wyoming, who is a strong advocate for this cause.
ART DIRECTION: Adam Nelson (TV, digital) , Ben Harris (microsite)
COPYWRITING: Ricky Lambert, Cameron Day
CREATIVE DIRECTION: Cameron Day
AGENCY PRODUCER: Carol Williams
PRODUCTION CO.: ONLYCH1LD
DIRECTOR: SAM MILLER