Customize Your iDevice to Your Heart's Content with Rume
Rume, a lifestyle accessories company, approached Image Brew about creating a fresh look and feel for a series of web videos to be part of their launch in Target. Rume wanted commercial-style videos that were short and sweet. Image Brew pitched this live action concept that could be adjusted to showcase each different Rume product.
The videos emphasize the ability to customize the products — in this case, interchangeable plates for the iPad and iPhone. By showing a range of case designs and how they relate to a person's identity, the spots demonstrate the many customization possibilities for anyone.
Production Agency: Image Brew
Creative Director: Evan Nix
Producer: Justin Springer
Art Direction: Tara Pattie
Executive Producer: Benjamin Jones
Product Support: Jae & Katy Lee, Brian Kendall, Joe DeFever