New Packaging from Boulder's Moxie Sozo: Earth & Vine Cocktail Mixers
Earth & Vine Provisions offers more than 60 different jams, sauces, dressings and beverage elixirs for the gourmet market. Whether someone is a beginner cook or an advanced chef, the California-based company offers something for everyone. Earth & Vine's dedication to crafting the finest products on the market has garnered them numerous international awards, but also means the products are priced at a premium.
Unfortunately, the branding and packaging did not reflect the quality of the food itself. Moxie Sozo was hired to rebrand, reposition and repackage Earth & Vine's entire lineup. Beginning with the beverage elixirs, the agency examined every aspect of Earth & Vine's offerings, including the pricing strategy. Since relaunch, Earth & Vine's sales have increased over 450%. The company is now positioned for strong growth and is reaching a far greater audience than ever before.