Announcement of the New CO Shop, School, Spurs The NY Times to Call Boulder 'A Silicon Valley for Ad Agencies'
When CP+B opened their office in 2006 in Boulder, no one could have predicted the effect it would have in turning the city into one of the most flourishing creative meccas in the U.S. Adding to the list of spinoff agencies already created by previous CP+B heads, including Grenadier, Made Movement, COMMON, Victors & Spoils and EVB, comes Boulder's newest shop, School.
Project: WorldWide — the same holding group that houses Denver/NYC-based Motive — is opening the shop, which will be focused on “leading-edge experiential and digital. We invent multi-sensory experiences that are hyper-driven by technology, and create stories that inspire people to participate and act.” The agency has an idealistic streak too. “We want to help brands, organizations and communities do better by doing good,” said Max Lenderman, School’s Founder and Principal.
Heading the charge are Max Lenderman who previously ran the experiential practice at CP+B, and Creative Chief, Joe Corr who lead and worked on accounts like Volkswagen, Dominos, Kraft, MetLife, BCycle, Old Navy and Microsoft at Crispin.
Shane Kent, who has come onboard as President of the agency, is a seasoned CPG veteran who has led some of Unilever’s best-performing and well-known brands as well as creating global brand innovations in several emerging countries. In addition, Ryan Nikolaidis, ECD at Project: WorldWide, has been brought in to help develop the creative technology and physical computing practice at the shop.
The agency is based in Boulder and operates out of the same cottage where former CP+B chief creative and CEO, Alex Bogusky, launched his shared-value shop, COMMON, and where he housed his Al Gore-backed Climate Reality Project.
“Launching here brings some great karma,” said Lenderman. Couldn't have said it better ourselves. You can read more about the new shop, its philosophy and how Boulder continues to catch fire in The New York Times.
Clockwise from top left, the agency’s leaders include Joe Corr, Max Lenderman, Shane Kent and Ryan Nikolaidis. Photo: George Lange Studio.