Denver's Cultivator Helps Launch Dust Cutter Western-style Lemonade
This month, Dust Cutter Beverage Co. out of Jackson Hole launches its first product line — three varieties of all-natural, western-style lemonade. The advertising, which features a hard-ridin’ dude atop a bucking lemon, as well as the package design, are from Cultivator Advertising & Design.
Tagged “Giddy Up,” the Lemon Cowboy appears in posters at points-of-purchase inside natural grocers, restaurants and bars. It also runs outdoor, on delivery truck sides. Additional support will come from event marketing, with branded t-shirts and caps, grocery circular test advertising, and cooler clings.
Dust Cutter is made from the company founder, Eric Green’s family recipe — served up for generations to parched guests at the Warm Springs Ranch in Jackson Hole, Wyoming. DustDutter is made from all-natural ingredients, including ginseng and Vitamin B, and comes in Original, Huckleberry, and Iced Tea varieties.
Gorgeous work, you guys.
CW: Tim Abare
Designer / Art Director: Jeremy Pruitt
Package Designer: Jeremy Pruitt
Logo Designer: Monte Mead
Illustrator: Jeff Foster