Denver's Cultivator Helps Launch Dust Cutter Western-style Lemonade

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This month, Dust Cutter Beverage Co. out of Jackson Hole launches its first product line — three varieties of all-natural, western-style lemonade. The advertising, which features a hard-ridin’ dude atop a bucking lemon, as well as the package design, are from Cultivator Advertising & Design.

Tagged “Giddy Up,” the Lemon Cowboy appears in posters at points-of-purchase inside natural grocers, restaurants and bars. It also runs outdoor, on delivery truck sides. Additional support will come from event marketing, with branded t-shirts and caps, grocery circular test advertising, and cooler clings.

Dust Cutter is made from the company founder, Eric Green’s family recipe — served up for generations to parched guests at the Warm Springs Ranch in Jackson Hole, Wyoming. DustDutter is made from all-natural ingredients, including ginseng and Vitamin B, and comes in Original, Huckleberry, and Iced Tea varieties.

Gorgeous work, you guys.

CW: Tim Abare
Designer / Art Director: Jeremy Pruitt
Package Designer: Jeremy Pruitt
Logo Designer: Monte Mead
Illustrator: Jeff Foster


Way way awesome guys. Strong branding, great typography and excellent illustration work. Great work Jeremy. So glad you are doing so well here in town. Keep it up!

Love it. Only thing I'm not digging is the horseshoe/star around the "15%." It's not an impressive number and just makes it sound like the stuff's made out of crap.

Looks to me like no one sent the The Hipster Logo Design Guide that you posted yesterday.

it is pretty hip.

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