#AppLaunch: Making Colorado – Via Denver's LRXD and Boulder's Made Movement
Making Colorado is the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than hiring a single design firm, the state is tapping into the energy and expertise of multiple agencies and Coloradans across this state — to build a brand for Colorado, by Colorado.
In collaboration with Boulder’s Made Movement and Denver’s Linhart PR, LRXD developed the Making Colorado App. Through this Facebook app, users can make their own “Coloradan” image by selecting from a fun list of descriptions or use their own description to create a version of the sentence "I am a __________ Coloradan." They then use one of the provided Colorado panorama shots (or one of their own) as the background. The intent with the app is to help showcase Colorado to the rest of the world and change the perception that we’re all cowboys and skiers (because we’re clearly so much more).
Creating an image and registering gives the user a chance to win cool Colorado prizes like an Epic ski pass, a New Belgium bike or Bamboo Skis from Liberty. Users can then share their image by setting it as their cover photo or adding it to their Facebook timeline. They can also Tweet or pin their image to earn extra entries. Colorado proud? Give it a try.