CrossFit Pandora's Box Identity – Via Miles McIlhargie and Greta Schmidt
Local designers Miles McIlhargie and Greta Schmidt recently collaborated on a new identity for Colorado Springs' CrossFit Pandora's Box. Here's the work, including a before and after, as well an explanation of what they accomplished.
"CrossFit Pandora's Box was desperately in need of a new identity. One that better represented the environment and attitudes surrounding the gym, as well as one that was aesthetically and technically sound. The client specifically did not want any reference to the mythological Pandora's box but rather an image that had an old-school club sort of feel with subtle inclusions of gym equipment.
In our research we found most logos for CrossFit affiliates either looked like a they should be logos for heavy metal bands or clipart search results for "kettle bell". We decided that designing this as an emblem would allow for us to create a look that worked well on nearly any medium and work especially well with the hard, distinct textures found throughout the gym. In the end, and after much massaging, we feel we've hit the mark (no pun intended) with a logo that says a lot but reads well and remains clean and iconic. Best of all, the client is thrilled with the result!"