#AppLaunch: New Belgium Beer Mode – Via Boulder's Made
Social media sometimes feels like it's taking over our lives. Most of the time, we can't even tune out long enough to enjoy a a nice cold brew. Enter: Beer Mode — a useful, hilarious new iPhone app designed to help from New Belgium Brewing and Made Movement.
Beer Mode essentially takes over your social media, auto-posting preselected messages to Facebook and/or Twitter so you can give beer your undivided attention. In short, it's the “anti-app” app: you can finally put down your phone, pick up a pint, and your social media followers and friends will be none the wiser. It's a real-time alibi for those times when you just want to enjoy a brew, tweet free.
Chief Creative Officer: Dave Schiff
Chief Design Officer: John Kieselhorst
Chief Digital Officer: Scott Prindle
Chief Strategy Officer: Graham Furlong
Creative Team: Steve Dolan, Claire Wyckoff, David Satterfield, Marybeth Ledesma, Stephanie Sullivan
Copywriter: Steve Dolan
Designer: Ramzy Masri
Creative Technologists: Chris Znerold, Nathan Igdaloff
Mobile Developer: A Prize Inside
Integrated Producer: Jenna Conlin