Grenadier is handling creative duties for the launch of Coinstar Exchange — Coinstar’s new gift card exchange kiosk. Available at select grocery retailers in markets across the U.S., the bright yellow Coinstar Exchange kiosks allow you to transform unused or partially used gift cards into cash immediately and accept more than 150 gift cards from a variety of retailers. The integrated campaign includes digital display, online video and radio, print, email, paid search, paid Facebook, mobile and in-store marketing.
Creatively, the campaign centers on a series of botched gift card exchanges — an Outback Steakhouse gift card given to a vegan, a Red Lobster gift card given to someone with a shellfish allergy, a girlfriend dropping hints with a Tiffany & Co. gift card… on date number 2. And hidden camera videos in the campaign feature a guy trying to spend his unwanted gift cards like cash to pay for everyday items.
Creative Director/Copywriter: Wade Paschall
Creative Director/Copywriter: Mark St. Amant
Creative Director/Art Director: Randy Rogers
Assoc. Creative Director/Art Director: Grant Minnis
Account Lead: Eric Forsyth
Sr. Account Manager: Ryan Smith
Copywriter/Creative Consultant: Mark Moll (VIDEO)
Production Company: Kids At Play, Los Angeles
Mix, Sound Design: Coupe Studios
Music: JSM Music, Inc.