Denver's Sukle Uses Humor and Free Stuff to Entice Wyoming Residents Away from Smoking

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With this new trio of spots for the Wyoming Department of Health, Sukle's goal was to increase calls to the Quitline. When they realized that the majority of the population had no idea that the Quitline provided free cessation medication, their messaging became quite clear: tell them there’s free stuff. The campaign uses comedy and awkwardness to cut through the clutter and remind folks that there’s help out there — FREE help that will get them to finally quit smoking.

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