Crispin Tries a Pepsi Challenge with Bing
For those old enough to remember, Pepsi did a blind head-to-head taste test with Coke back in the day and (miraculously) found that Pepsi was preferred by more Americans. CP+B is trying the same tactic with Bing against Google to determine the most preferred search engine, in their Bing It On Challenge — a side-by-side search off. You can take your own version of the test on their site and compare results. The study concluded people prefer Bing search results 2 to 1 over Google. Will it make you switch?