The Build More Than Bikes Challenge Promo Poster - Via Philosophy Communication

Boulder's Bikes Belong is utilizing Interbike 2012 — going on now in Las Vegas — to recognize and reward industry efforts that are making bicycling better. Its campaign, the Build More Than Bikes Challenge, invites show attendees to share personal stories and ideas around enriching their local bicycling communities.

This 18"x24" promotional poster from Denver's Philosophy Communication was created for Bikes Belong to promote their efforts at Interbike this week. The poster was inspired by vintage bicycling posters, while bringing in modern US city and green lane cues. Build More Than Bicycles encourages the industry to put more people on bicycles more often.

Credits:
Illustrator: Kayla Edgar
Medium: Watercolor on paper
Art Directors: Connie Tran / Rosa Yurga
Creative Director: Randall Erkelens

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