Colorado Ballet Lifts You Out of Everyday – A New Campaign from Denver's Launch Advertising
Denver’s boutique branding firm Launch Advertising recently partnered with Colorado-based photographer Allen Birnbach to create a new branding campaign for Colorado Ballet. A series of images feature Colorado Ballet dancers in stark contrast to the unexpected, mundane environments in which they find themselves.The theme line, “Lifts you out of everyday” prompts readers to escape the everyday grind for the pleasure and beauty of Colorado Ballet.
The campaign includes light rail and mall shuttle advertising, Denver Theatre District street banners, guerrilla tactics, newspaper and magazine advertising. Launch creative director Martha Peck adds, “It’s time to inspire a new generation to discover ballet. The Colorado Ballet is one of the crown jewels of our state — an amazing collection of talent and artistry that moves audiences of all ages.”
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