Brent Thelen Design Becomes Denver's Dog Poo Mercenaries
We all know that “Man’s Best Friend,” needs to do their business. Unfortunately for everyone, there are some people who simply aren’t ready for the commitment and dedication that comes with it. Since there are no official organizations to monitor this problem, Denver's Brent Thelen Design decided to take matters into their own hands.
Weary of the brown piles of steaming eyesore and frustrated with their own own dogs’ unpredictable romping patterns, they decided to come up with a solution. BTD targeted fresh(ish)? piles of doo and placed business cards (complete with the phrase “Their Booty is Your Duty”) into a metal stake, which also harnessed a dog waste bag right next to the scene. To raise general awareness, community boards, lampposts and walls were decorated with the creatively branded poster campaign.
After the effort, every marked pile was picked up the same day. (They checked). Guerrilla advertising success.