Arby's Hires Former New York City Police Detective Bo Dietl to Find Out Where Subway Slices Their Meat
Arby's new "Slicing Up the Truth About Freshness" campaign, which started in October, celebrates Arby's rich heritage in freshly slicing meat in their restaurants — while highlighting the fact that other sandwich shops cannot make the same claim. The campaign includes national television, print and digital advertisements featuring former New York City Police Detective Bo Dietl on a mission to expose the truth about fresh slicing — and rip Subway a new one in the process.
The new long-form web documentary is directed by Larry Charles (Borat, Religulous, Bruno, The Dictator) and delves deep into Dietl’s investigation to uncover the truth about where Subway slices their meat, including who Dietl is and why he's taken on this mission. We definitely like the idea of sending this guy on such a silly.., er serious mission. Agency: CP+B.