NYC Police Detective Bo Dietl On a Mission to Expose the Truth about Fresh Slicing
Arby’s is rolling out a brand re-launch and new advertising campaign, “Slicing Up The Truth About Freshness,” celebrating Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years. The brand re-launch includes TV, print and digital ads from CP+B, modernized logo, new tagline and a complete website refresh at www.Arbys.com.
The ads were directed by Larry Charles, who is best known for directing films such as Borat, Religulous, Brüno and The Dictator, as well as his writing work for Seinfeld. These new spots mark Charles’ first endeavor into commercials.
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