Denver's Cultivator Helps Launch the FIN Electronic Cigarette with Americana Glamour
Greg Owsley, who spent many years with New Belgium Brewing Company creating the brand positioning for Fat Tire Ale and the other New Belgium brews, joined the FIN Electronic Cigarette team in June 2011. After joining, Owsley spent several months studying the electronic cigarette market and crafting the FIN brand story before bringing in the creative team at Denver's Cultivator Advertising & Design to design a fitting logo and packaging.
In that process, Cultivator has also created some Americana-styled advertising — shot by Fort Collins-based photographer Darren Mahuron of Summit Studios. You can see more of the brand's enticing identity at www.fincigs.com and more of the ad campaign at www.summitstyle.com.
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