NEWS
CP+B Redesigns Domino's Pan Pizza Boxes
The box's design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business: most of the pan pizzas that people are eating are made with frozen dough. Domino's, however, uses fresh dough that's never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. (Like how it took three whole years to develop, and how each is made with fresh, never frozen dough.)
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Comments
The Domino's pizza boxes were pretty iconic, but this is pretty awesome. Is that metallic ink? Nice!
*hi fiiive!
I like this. :) Good job to everyone involved!
I just got one of these the other day. And while the box looks beautiful and is really well done, it gave me zero inclination of this statement:
"... all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan..."
I did think to myself, "holy shit, a black pizza box--nice," when I picked it up though. So I guess that's still a win?
those are pretty dope actually. classin up the pizza delivery bizz.
Wow it's rare that a huge agency can get design dialed super tight but this is first class. Their take on the logo was very well done too. Congrats to Crispin. Totally a step in the right direction.
It's nice to see good design integrated into the strategy.
Very very nice and tasteful - the box, not the pizza...
Love the design for the design. But black box doesn't seem very appetizing.
Love this...and I trash CP+B as a hobby.
hipster branding at it's finest
Looks great - but all that ink coverage is not very sensitive to the environment.
(Minor consideration for most people - but just sayin.')
This proves the point that there are many ways to polish a turd. I wish the agency would influence Dominos to make a healthier pizza. I can't believe they have XL pizzas on their menu that have around 4850 calories. And again, I'm not their target demographic.
Rant aside, nice design!
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