Old Navy Creates Coupon Made of Humans to Thank Their 5 Million Facebook Fans

Old Navy is jumping on the celebrate-a-Facebook-milestone-in-an-over-the-top-way craze with a 30% off coupon celebrating its 5 millionth Facebook fan. They brought hundreds of people together, including real Old Navy Facebook fans, to create the largest-scale coupon in Old Navy history. The result is an aerial shot of a 120ft X 60ft coupon comprised of hundreds of people using elaborate and colorful props and a barcode made of 88 placards that is completely readable by in-store scanners. The coupon can be redeemed by either printing the image out or showing it on your smartphone. Agency: CP+B.