#BuyLocal: Denver Apparel Brand, The GRO Project, Releases An American Made Denim Collection

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// THE CARDINAL - Feat. Thomas Evans from theGROproject on Vimeo.

Colorado-based streetwear brand, The GRO Project, has just released an American made collection of raw selvage denim, called The Cardinal. The highly anticipated collection took over two years of research and development to design and manufacture exclusively for their Colorado retailers.

To announce the launch — and the launch party — The GRO Project created an invite printed on denim, along with two introductory videos. The first sees local mixed media artist, Thomas Evans, painting the pocket stitch design on a suspended denim canvas inspired by The Cardinal. The second features a look at many of the details that went into the overall style and flavor of the denim.

The launch event's next Friday, December 7th at Family Affair in Denver from 7-10pm if you'd like to attend.

Hands On Product 2012 | Selvage Denim from theGROproject on Vimeo.


The attention to detail on the denim is crazzzy! AND... American Made!

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